The Data Science of Retail, Sales, and Commerce 1806272152410103

The Data Science of Retail, Sales, and Commerce

MP4 | Video: 720p | Duration: 1:10:16 | English | Subtitles: VTT | 138.7 MB

How does technology constantly gather data from the world of commerce around us? What can you derive from the data found in retail sales and consumer spending? This course explores the crucial ways in which businesses are affected by technology and how companies are harnessing ubiquitous data to improve business. Join Barton Poulson as he takes you through how data is being used to understand customers, recommend products to customers, gain new customers, drive customer loyalty, and more.

Topics include:

Data fundamentals

Retail, sales, and marketing data

Analyzing consumer sentiment

Exploring market segmentation

Evaluating leads and customers

Getting recommendations from engines

Pricing dynamically

Predicting trends

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